The Quick type: whenever Marie Antoinette said, “allow the chips to eat cake,” it might currently because she had been hogging all Michel et Augustin snacks for by herself. Youth mates Michel and Augustin found in secondary school, and, whenever they discovered their particular xxx 9-to-5 tasks to get unfulfilling, they began a cookie company with a foundation in French pastry. Fast forward 13 many years, as well as the two buddies have workplaces in France and New York and tend to be seducing globally using their snacks, pastries, yogurts, mousses, alongside desserts made out of straightforward, pronounceable elements. The duo additionally teaches aspiring bakers that learning the skill of French pastry is attainable through their recipe books and interactive open residence courses. Michel and Augustin’s fantasy is simple: to make the world laugh and come together over a shared love of desserts.
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The story of Michel et Augustin started just sufficient. Two boys began palling around in secondary school and became great contacts. But, just like lots of teenage friendships, both parted techniques after graduation to follow along with their very own paths.
Michel found themselves doing work in money in nyc, and Augustin ended up being doing work in marketing and advertising for Air France. But both quickly became disillusioned using 9-to-5 grind associated with world of business. They reconnected additionally the duo devised a wild propose to find out all 1,263 bakeries in France and establish the basics of the greatest confectioneries the united states needed to supply. They composed a novel regarding it â their unique first cooperation!
After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up and place from another adventure: baking in Augustin’s kitchen area. Their particular mission were to make a type of cookies and other sweets fashioned with 100 % natural ingredients and love. And, after tirelessly testing and tasting more than 300 dishes, their very first concoction was given birth to: the tiny circular butter cookie. Michel et Augustin was born!
The two discovered quick success, and continue to innovate much more delicious projects, like a decadent natural yogurt in a container, that was uncovered only once Michel and Augustin understood their own valued cow could produce over butter. They sell their products using the trademark “kookiness” as well as the pleasure they infuse into their yummy goodies.
Spreading a fascination with French Pastry round the World
Michel et Augustin is mostly about more than just producing a tasty cookie. The business is bent on attracting from France’s wealthy culinary background generate masterful desserts.
“it isn’t pretty much cookies â it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is linked to French pastry methods. We a very strong connection with pastry generating as a business enterprise.”
But Lily told united states an attraction for and expertise of French pastry isn’t just kepted when it comes to item developers (they call them the “recipe team”) at Michel et Augustin. The main organizations kooky culture is actually sharing the enthusiasm and knowledge of pastry producing very every person in the group, in France and Brooklyn, can train to be a French pastry cook and take the national examination (usually a “C.A.P.”). This way, everybody is able to take part in innovating new dishes and talk knowledgeably with followers, consumers, and consumers.
“Once a week in France as soon as four weeks in ny, all of our Banana Farm (“office”) turns into a pastry class in which the audience is dealing with a traditional curriculum of French pastry and education for the official certification,” she stated. “no matter whether you’re a webpage creator or even in sales â the chance is actually encouraged for several.”
Though Michel et Augustin supplies a more expansive manufacturer product line in France, the organization sticks toward exact same basics and principles of development for several services and products.
“finished . all our services and products share is a real awareness of taste and to the components,” Lily mentioned. “We focus on the high quality and ease for the materials, and try to keep your element listing as pronounceable as you can.”
This effects not just in a yummy decadence, but also a delicacy you can feel good about eating together with your significant other.
An accumulation Treats Perfect for revealing together with your Sweetheart
Thereis just some thing about discussing sweets that begins the afternoon right or concludes an ideal big date. And Michel et Augustin’s projects were intended for simply such events.
“It is a moment in time of extravagance at the conclusion of a romantic date,” Lily stated. “It really is tasty and made with clean ingredients, and this makes the time much better. It feels good to indulge.”
With many deserving treats to select from, there’s no need certainly to choose one. While there’s a lot of more solutions in France â from chocolate mousse to decadent yogurts and, without a doubt, unique cookies â there’s a lot of solutions in america as well.
Lily ended up being fast to advise an ideal snacks supply to or take pleasure in thereupon special someone.
“All of our best-selling cookie is our 4-Cookie Squares,” she said. “they have been like small square tarts, also come in three flavors, and that can be therefore easily provided. We supply Cookie Buttons, that are hazelnut chocolate processor snacks with hazelnut ganache inside the house. They arrive in packs of two â one for me, one for you!”
For lovers who enjoy their early morning routine collectively, Lily informed all of us Puff Palmiers tend to be a beautiful a.m. choice.
“they might be puff pastry and taste like Elephant Ears,” she said. “They can be awesome light and flaky and ideal for revealing more than morning meal with coffee or at beverage time.”
Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or all things in between), Michel et Augustin has actually a worthwhile treat for revealing (or sneaking down with for your own personal clandestine cookie event).
Get Involved From the Banana Farm
Michel et Augustin’s approach is that the happiness of candies is in the sharing. As a result it should be no shock community engagement is extreme a portion of the business’s company goal. Everyone is invited to quit in and chat (and style cookies) at their Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset started from the very beginning on the business and it is element of the key. And Lily noted this approach is exemplified for the business’s available homes.
“Right from the start, Michel and Augustin opened the doors of their apartment to next-door neighbors, buddies, clients, and passersby, for people to offer all of them feedback, to flavor snacks, to taste brand new dishes they certainly were evaluating, in order to go out using them and discuss the things they happened to be performing,” she said. “It is something that’s important to all of us nowadays.”
Open up house within Banana Farm happens from the very first Thursday of each month in France and New York. Lily informed united states these activities present a way for any organization supply back into the city by instructing all of them towards record and strategies of French pastry.
“We invite every person, family, pals, customers, and consumers in the future show quality recipes,” she stated. “We would style tests, focus teams, and perform video games. It is a genuine area event.”
It is not only fun and tummy-pleasing to go to, however, if you lack a cookie companion, think of the rest of the treat aficionados you might meet at Banana Farm. After all, if someone else loves Michel et Augustin treats, you realize obtained great flavor, and you should have something you should connect over.
Michel et Augustin: focused on Random Acts of Kookiness
In genuine Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to motivate and please anyone. From a tribute to Michael Jackson towards cookie rectangular event as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can observe the reason why their unique snacks are so addicting â they may be fashioned with natural ingredients and good vibes.
Up after that your company is a fresh cookbook that aims to greatly help you visitors among others overcome the intimidation involving French pastry.
“We’re generating a French pastry cookbook your me, and it is about having fun with these very difficult dishes,” Lily stated. “We’re busting it down and claiming you can do it. If we can, everyone can, and then we’re discussing our development.”
Michel et Augustin can also be seeking start its famous candy mousse in america.
“Our dream in regards to our candy mousse would be to seduce The united states’s taste buds.”
And, after tasting the business’s snacks also goodies, the US is surely in for an extended love affair thereupon mousse.
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